On July 5th, 2025, the Crema Latina Island Festival at Cabana Beach in Mannheim became the stage for a truly special moment: Oxlade, one of the biggest stars in the global Afrobeats scene, performed as the festival’s headliner – fully dressed in Gabriel Abera.

The Nigerian artist, born Ikuforiji Olaitan Abdulrahman in Lagos, has risen to worldwide fame. Ever since his viral hit “Ku Lo Sa”, including the international collaboration with Camila Cabello, Oxlade has been celebrated as one of the leading voices of a new generation of global artists. His journey, however, was far from easy: raised in Surulere, Lagos, by his father and grandmother, he had to learn early on to stand up for himself, believe in his dreams, and walk his own path.

Shared Values: Family and Roots

These values continue to define his music today – and they perfectly mirror the ethos of Gabriel Abera.
As a brand, Gabriel Abera’s mission has always been to encourage people to celebrate individuality, embrace their roots, and walk their own path with courage. Family, brotherhood, and self-determination are the values at the heart of Gabriel Abera – the very same values that shaped Oxlade’s story. This alignment is no coincidence: one of the founders has East African roots, which are an essential part of the brand’s identity and a reminder that heritage and modern streetwear can walk hand in hand.

A Twist of Fate in Mannheim

Oxlade’s appearance in Mannheim came about through a twist of fate: after arriving in Germany, his luggage was lost. Through a mutual friend, he was introduced to Gabriel Abera and discovered the brand’s Instagram. The moment he saw the pieces, he knew: “That’s exactly my style.” From the newest “Basic Summer” collection, he selected the Vintage Zip Hoodie – Khaki and the Vintage Sweat Short – Khaki. To complete the fit, he paired them with the Logo Puff T-Shirt – White/Red from the Valentines Collection “Who Needs Love”, along with the signature GA Socks.

What made this moment even more meaningful: the festival took place in Mannheim – the very city where Gabriel Abera was founded. To see the hometown, the brand, and one of the world’s biggest Afrobeats artists come together on stage felt like a perfect circle.

More Than Just a Look

Oxlade’s appearance at the Crema Latina Island Festival was not only a musical highlight but also a powerful representation of Gabriel Abera. After his performance, he shared his genuine appreciation for the brand’s quality, vision, and spirit. Throughout the event, he spoke highly of the pieces with fans and friends, showing authentic support and embodying the sense of community that drives the brand.

It was unforgettable to witness someone who inspires millions through his music represent Gabriel Abera’s vision on stage in Mannheim: a shining symbol that family, roots, and self-expression truly belong together.

And the story didn’t end there – weeks after the festival, Oxlade was spotted again wearing pieces from the label. For Gabriel Abera, this is more than a fashion statement – it’s proof that the brand’s mission resonates with people who inspire others.

Gabriel Abera x Oxlade – a moment that shows what happens when paths cross and values align.

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